Patient Recall & Campaigns
Every Overdue Patient Is Revenue You Already Earned
Patients don't leave because they're unhappy. They leave because nobody reminded them. Relaya identifies overdue patients, reaches them on the right channel at the right time, and makes rebooking effortless — recovering thousands in revenue every month.
Campaign types
Targeted outreach for every patient situation.
Not every overdue patient needs the same message. Relaya segments automatically by reason for lapse, time overdue, treatment history, and preferred communication channel — then sends the right campaign to the right patient.
Overdue hygiene recall
Patients due for their 6-month check-up or hygiene appointment are identified automatically. Outreach begins at the optimal window — not too early to feel pushy, not too late to lose them. Each message includes a one-tap booking link.
Incomplete treatment follow-up
Patients who started a treatment plan but never completed it get targeted outreach. Relaya tracks which stages are incomplete, generates personalised messages referencing the specific treatment, and makes rebooking frictionless.
Lapsed patient reactivation
Patients who haven't visited in 12+ months receive a carefully sequenced reactivation campaign. Multiple touchpoints over weeks, escalating from gentle reminder to compelling offer. The goal is re-engagement, not spam.
Preventive care nudges
Seasonal campaigns for fluoride treatments, mouth cancer screening awareness, or back-to-school check-ups. Timed to when patients are most receptive and tied to clinical best practice intervals.
Multi-channel delivery
Reach patients where they actually respond.
Some patients read every SMS. Others live in WhatsApp. Some only engage with email. Relaya learns each patient's preferred channel and routes campaigns accordingly — or sequences across multiple channels when the first attempt gets no response.
SMS
Highest open rate channel. Short, personalised messages with direct booking links. Delivery confirmation and read receipts where supported. Opt-out management built in.
Rich content campaigns with treatment information, practice updates, and embedded booking buttons. Branded templates that match your practice identity. Open and click tracking.
Conversational outreach on the channel patients already use daily. Template messages for initial contact, then free-form conversation if the patient responds. Higher engagement than SMS in many markets.
Analytics & optimization
Know exactly what every campaign returns.
Traditional recall systems tell you messages were sent. Relaya tells you which messages converted into actual appointments and how much revenue they generated. Every campaign has a clear ROI — no guessing.
Campaign performance dashboard
See exactly how many patients were contacted, how many opened, how many clicked, and how many actually booked. Broken down by campaign type, channel, and time period.
Revenue attribution
Every appointment booked through a campaign is tagged with its source. You see precisely how much revenue each campaign recovered — not estimates, actual bookings tied to actual outreach.
Timing optimization
Relaya learns when your patients are most likely to respond. Morning vs evening, weekday vs weekend, time since last contact. Send timing adjusts automatically based on response patterns.
A/B testing built in
Test different message variants, send times, and channel sequences. Relaya automatically shifts volume toward the winning variant. No manual analysis required — the system optimizes itself.
3
Channels (SMS, Email, WhatsApp)
£8K+
Average monthly recovery
45%
Reactivation rate
0
Staff hours required
Intelligent timing
The right message at the right moment.
Timing is everything in patient recall. Too early feels pushy. Too late means they've already gone elsewhere. Relaya optimizes send times based on patient behaviour patterns, response history, and engagement data.
- Learns optimal send time per patient (morning vs evening, weekday vs weekend)
- Respects quiet hours — no 11pm SMS messages
- Sequences escalate: SMS day 1, WhatsApp day 4, email day 7 if no response
- Backs off automatically when a patient books through any channel
- Seasonal awareness — adjusts intensity around holidays and school terms
Campaign Sequence
Overdue hygiene — Mrs. Johnson
Sent — opened, no action
Sent — read, replied "busy this week"
Sent — clicked booking link
✓ Appointment confirmed — Tuesday 10am
Campaigns work with the full Relaya system.
Recall campaigns connect to scheduling, patient intelligence, and voice AI — so when a patient responds, booking happens instantly and contextually.
Stop losing patients to silence.
Every month without automated recall is revenue walking out the door. Relaya identifies, contacts, and rebooks overdue patients — automatically, intelligently, and measurably.
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